Uncoop
This is Marketing
Seth Godin
Learn how to shift your marketing focus from solving your company's problems to solving other people's problems through empathy, connection, and emotional labor, all while building trust and making meaningful connections with your target market.
Entrepreneurship
Marketing & Sales
Key Concepts
#1 Concept
The end of mass marketing?
#2 Concept
Precise internet targeting isn’t as silver bullet
#3 Concept
Marketing & how it relates to our human desires
#4 Concept
Adapters, adopters, and finding success in the extremes
#5 Concept
Build your tribe through shared worldviews & tension
#6 Concept
Expanding beyond the initial tribe
#7 Concept